Client: National Crime Agency
Services: Social media, illustration

The National Crime Agency were creating a campaign to raise awareness of county lines and its impact, which would be promoted on social media and by their own PR team. They asked us to develop a strategy and ideas for social media assets that could be shared on their three primary channels – Facebook, Twitter and Instagram.

Our creative direction put people at the heart of the issue. Due to the complexities of using real-life imagery, we created a number of unique illustrations with accompanying messaging to highlight the serious threat of drug gangs and the county lines.