Episode 6: The influence of influencers


We’re back with another episode of the Clever Content Podcast and this time we’re talking influencers and niche communities. There’s more – we’re also joined on the show by Tom, our new Head of Digital at Content OD!

Our influencer discussion stems from the recent documentaries about the ill-fated Fyre Festival and the fallout from that. What role do influencers have on advertising? How much responsibility do they bear when things go wrong? What’s it like to work with influencers? We cover all these questions and more. 

In the second half of the show, we look at the growing trend of niche communities and how people are searching out their own tribes. We use examples of our own to look at how it’s possible to reach people when they are in their own corner of the internet. It can be done!

What the heck are you waiting for? Go and get yourself a cup of tea, turn those speakers up and listen in now. 

Notes and links

Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show.

Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know

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