The Department of Health is responsible for your health and well being...
Before: A new law making it illegal to smoke in vehicles with anyone under 18 was introduced in October 2015. The Department of Health wanted an animation to communicate this information using social media channels and partner websites.
Our objective was to create a short animation to raise awareness around the new law. The brief required us to to:
* Highlight the health risks of smoking in a car with under 18s
* Not be patronising or shocking
* Be shareable content for use on all social channels
After: We provided the client with a mock up design and storyboard before creating the animation, voiceover, sound design and music.
This campaign was extremely successful. The animation received a massive take up on Facebook:
* Views 2.3 million
* Likes 17,956 times
* Shares 65,146
* Comments 3,661
Shares from Department of Health website to Facebook: 6,158
Shares from Department of Health website to Twitter: 1,563
(Results shown were compiled two weeks after launch)